Hire the Right Person for the J.O.B. Talk is cheap, so don’t believe everything you read. Test your applicants! If your dealership is …
Hire the Right Person for the J.O.B. Talk is cheap, so don’t believe everything you read. Test your applicants! If your dealership is …
Digging in the Warranty Gold Mine As every RV Dealer recognizes, gross profits from the Service Department are a tremendous financial gain to …
The Future of the RV/Marine/Auto Industry - Service Yes, you can get a good deal on the Internet when you’re buying an RV or boat, financing …
An Owner's Frustration! I often run into dealers who tell me that the dumb computer just won't cooperate and behave itself. When I inquire …
Keeping Your Dealership Healthy - Monthly Routines Why do people get physical exams? Why do they routinely visit the dentist office? Why do we …
Managing Your Personnel Effectively - Situational Leadership The RV business challenges us in a variety of ways (inventory control, cash flow, …
Dealers Either Love Consignments or Hate Them When visiting dealerships throughout the country, I have discovered that dealers either love …
What Should You Do At Your Dealership? In the last chapter, we discussed the Internet and the impact it is having on RV dealerships throughout …
A Little Layman’s History RV dealers ask me questions about E-commerce on a daily basis. I address E-commerce in Chapter 15, but let's start …
The military has been very influential in helping me compile useful tools for my consulting bag. I started serving in the Air Force in 1976 and I …
An RV Dealer can improve the efficiency of their dealership overnight without spending a million bucks! During the past fifteen years, I have …
Who Does the Shopping for Your Dealership? There is always that special person in your family who merits the ‘outstanding shopper award’. This …
The Time is Right for Going High Tech - Or Is It? Manufacturers require it, owners need it, and workers can't live without it: Integrated …
Month-end Closing: Do It Right! Always Know the Score! In my travels across the country, I have seen dealerships that don't know if they made …
Successful Communication Leads to Profitability We can learn a great deal about making our dealerships run efficiently by considering how we …
Knowing Where My Cash is Going Last chapter we discussed the matter of understanding dealership cash flow and answered the question, "where did …
Where Did All My Cash Go? As I travel to various states offering consulting services to RV/Marine/Auto dealers, they often request that I …
Do You Know Your Margins? Knowing your margins provides you with good yard- markers with which to locate your financial position on the field of…
A dealership’s RV/Marine/Auto inventory will generate approximately 87% to 90% of all revenue dollars earned each year. How a dealer manages his or…
How’s Your Inventory Turning? The concept of understanding the importance of inventory turns is not new, but it is an often overlooked practice …
Before you "Inspect What You Expect," First Let Your Employees Know What You Expect of Them. What is missing in the old saying - Inspect What …
Don't Assume Everyone Knows Each Other’s Roles. When I first started serving various dealerships as a VP of RV manufacturing, I discovered that …